FIJIAN EXPORTERS TO BRAND FIJI IN NEW MARKETS

Fijian exporters are being challenged to brand Fiji beyond the horizons to new markets as the Government extends its diplomatic ties to more nations abroad.

The 2013 Vodafone and Westpac Prime Minister’s Exporter of the Year Awards is thus aptly themed as “Expanding Beyond the Horizons of Fiji.”

The Government has recently undertaken several strategies to ensure it reaches out to wider markets.

Investment Fiji chief executive officer, Ravuni Uluilakeba said with Fiji opening missions in Brazil, United Arab Emirates and South Korea, Fijian export based companies will be challenged to “brand Fiji across the globe”.

The awards will be launched by Acting Prime Minister and Minister for Industry and Trade, Attorney General Aiyaz Sayed-Khaiyum tomorrow.

The event, which is the longest running awards ceremony in Fiji would be celebrating its 21st anniversary this year.

The anniversary celebrations is organized by Investment Fiji to acknowledge and reward the contribution exporter’s make towards enhancing the Fijian economy.

“The awards are an avenue to reward and provide accolades to Fijian exporters,” Mr Uluilakeba said.

There are 10 awards up for grabs plus one overall reward that will motivate participants in the following categories:

1. Bank of Baroda Small Exporter of the Year Award;

2. LICI Medium Exporter of the Year Award;

3. Home Finance Company Ltd Large Exporter of the Year Award;

4. Technix Bitumen Pacific Ltd Emerging Exporter of the Year Award;

5. Bank South Pacific Import Substitution Award;

6. Reserve Bank of Fiji Agriculture Exporter of the Year Award;

7. Hangton Pacific Company Ltd Fisheries Exporter of the Year Award;

8. Golden Manufacturers Ltd Manufacturing Exporter of the Year Award;

9. Tropik Wood Industries Ltd Forestry Exporter of the Year Award;

10. Telecom Fiji Ltd ICT Services Award; and

11. Vodafone and Westpac Prime Minister’s Exporter of the Year Award

The awards main sponsors are Vodafone and Westpac and is likely to be in November.

 

 

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