Posts tagged tourism

BOOST TO FIJI TOURISM INDUSTRY

10/22/2013

The launch of the inaugural trip for a tourist cruise ship today to the Lau group demonstrate the positive growth of Fiji’s tourism industry.

This was highlighted by the Minister for Works, Transport and Public Utilities Mr Timoci Lesi Natuva as he officiated on behalf of Government at the inaugural launch .

“This new development will boost our thriving tourism industry by attracting more tourists into our shores.”

The Minister highlighted the contribution from the tourism sector to Fiji adding that it is “Fiji’s fastest growing industry in terms of employment creation and foreign exchange earnings”.

Today’s launch will see the vessel set sail for the first time to the Lau Group and in particular to Vanuabalavu, Fulaga Island, Kabara, Totoya and Wailagilagi. This, the Minister said would influence and boost employment for locals living in these communities.

“It provides an opportunity for small village businesses such as the sale of art and craft products such as wood carvings, baskets and necklaces by villagers.”

Tourists who were the first to sail today were treated to a performance by the police jazz band also performed at today’s event.

Prime Minister Voreqe Bainimarama opened the third stage of the Wyndham Resort at Denarau.

Prime Minister Voreqe Bainimarama opened the third stage of the Wyndham Resort at Denarau.  The Wyndham group is one of the largest hospitality companies in the world. With its investment in the additional new 63 apartments here in Denarau at a cost of approximately $50 million signals not only an enormous vote of confidence in our tourism industry but also the Fijian economy.

Fijian Attorney-General and Minster for Tourism Aiyaz Sayed-Khaiyum was also present at this function.

 

 

Fijian Minister for Tourism Aiyaz Sayed-Khaiyum at the Volcom Surfing Pro, Tavarua Island

Tourism Fiji launches new innovative website

Fiji’s effort to attract more international visitors has been given a significant boost with the launch of a new Tourism Fiji website to showcase the country and its attractions.

The search engine-friendly address, Fiji Travel, is a state of the art, interactive site that allows holidaymakers to organise most aspects of their visit themselves before they leave home, including obtaining quotes and making bookings.

The website’s unique built-in Travel Planner can tailor individual preferences for the full range of Fiji’s offerings – family holidays, romance, backpackers, diving and adventure. Prospective visitors can also share their holiday plans with friends and family via social media outlets such as Facebook.

Designed by a New Zealand-based specialist company, Sparks Interactive, the new website is part of the recently announced global rebranding of the country’s tourism effort under the slogan “Fiji – Where Happiness Finds You”.

Launching the site in Nadi this evening, the Attorney General and Minister for Tourism, Aiyaz Sayed-Khaiyum, said the initiative put Fiji on the cutting edge of website marketing and had important benefits for the Fijian tourism industry.

“We expect that the ability of holidaymakers to get quotes and book their holidays direct will lead to an overall increase in the number of bookings. Those direct bookings mean more money in the pockets of local operators, rather than their overseas agents, and more of the returns from tourism being kept in Fiji. Local operators are also empowered by giving them easy access to the website to showcase their various attractions. It acts as a kind of living travel brochure about Fiji that can be altered and updated at any time”, he said.

The Minister said the website exemplified the efforts of the Bainimarama Government to harness the most innovative means, where possible, to advance the national interest. “The international tourism market is highly competitive and there are many other destinations vying for the same trade. This website puts us in a great position because if its interactive capability and the imaginative way in which it showcases the unique Fijian travel experience”, he said.

The Acting Chair of Tourism Fiji, Elizabeth Powell, said prospective holidaymakers now had a much higher degree of control over what they wanted to see and do in Fiji. “Visitors used to be dependent on travel agents for advice or the word of mouth of family and friends. Now they can examine all of the available options on one interactive website from the comfort of their homes anywhere in the world. With all the information they need at their fingertips in a user friendly online environment, they’re in the best possible position to get the most out of their holidays and Fiji has more opportunity to get repeat business ”, she said.

The new website is a vital component of the major overhaul and brand transformation announced by Tourism Fiji last year. This includes the appointment of a new global advertising agency, the selection of new public relations and media partners in Australia, New Zealand and the US, the appointment  of a new social media partner and the appointment of a new CEO, Rick Hamilton.

The Minister said Fiji had embarked on an exciting transformation in its efforts to market the country, grow the tourism industry and provide ordinary Fijians with more opportunities for employment.

“This is all about taking a holistic approach to the whole tourism effort and bringing together the various stakeholders to work for the common cause of growing our industry and the national economy. Tourism currently provides over a third of Fiji’s Gross Domestic Product (GDP) and we are laying the foundation for more growth. Our goal is more visitors, bigger-spending visitors, more return on our collective investment in marketing, more investment in the local industry and above all, more jobs and prosperity for ordinary Fijians”, the Minister added.

 

Fijian Tourism Minister Aiyaz Sayed-Khaiyum Launches Nanuku Cove Estates